• Brand development and Identity
  • Web & Mobile Development
  • Print Design and Production
  • Interactive Multimedia
  • Media Buying/Planning
  • Video Production
  • Photography
  • Exhibit Design and Development


  • Content Management Systems
  • Customer Relationship Management
  • Customer Lead Generation
  • Customer Acquisitions
  • Customer Development
  • Customer Retention
  • Win-Back Solutions
  • Data Analysis
  • Strategic Development
  • System Optimization


  • Business Development Strategies

  • Direct "Data-driven" Marketing

  • Publicity and Press Relations

  • eCommerce Development


  • Dietary Supplements

  • Mobile Apps

  • Software programs

  • Call Center & Training

  • Fulfillment Center

  • Contract Manufacturing

  • Product Sourcing

  • Contract Packaging

  • Application Integration

  • Coaching and Training


I can provide services to respond to public and private RFPs, and RFQs with SOQs, SF330s, Cover Letters and Section H.

"Adapt, Adjust, Improvise and Overcome is the motto when you have a team that has been trained to stay calm under pressure in order to make better decisions" ~ JM



What would you like to do better? What are you trying to achieve? How can we help?

We can develop and produce mobile apps, super sized signage, products catalogs, ecommerce web sites and more!


It is a unique area of expertise acquired through decades of coaching in competitive soccer to adults and youth. As a professional coach, training and conditioning of the mind, body and spirit has been applied to corporate environments. Done properly it can change the way your team works, making them more productive and your business more competitive. Creativity, innovation and a more proactive approach is realized within months.


CeBit Tradeshow - Hannover, Germany. Introduced USB Drives to Europe six months after introducing them to North America at CES in Las Vegas.

Branding to Add Value to Existing Services

Packing Design and Product Naming

Marketing Communications

As a team we can provide Integrated Marketing, eCommerce, Branding, Strategic Project Management and Creative Direction with mobile technology experience in retail, e-commerce, web design (UI, UX & IA since 1995), online marketing and software development.

We build, market and manage brands through a qualitative, quantitative and strategic approach for your market. Our goal is to improve your acquisition, retention, development and win-back initiatives.



March, 2017 - ACIONNA HEALTH


I was privileged to be able to work with John on the Acionna Health project during my time at Professional Learning Institute. John took the role of project manager here lifting the group up out of a difficult position. With his expertise and guidance we were able to streamline our efforts finding the most efficient path forward in our advertising. To boot, he was even able through no small effort to navigate the Google labyrinth of returning the project to good standing in correcting issues that had been holding us all back from before he or I had joined the team.

He is an expert in his field and made every interaction a valuable learning experience for all involved. A wellspring of knowledge eager to lift up those around him. Not simply in a business sense, but his integrity was shown through his treatment of those around him every day. These two items together make him a fantastic leader to spur on any given initiative. John takes a sincere interest in those around him as a team leader and does well playing to their strengths as he learns about each person on the team.

Cutting to it; a tireless and studious expert who carries himself with integrity whether spearheading a project as a leader or tackling obstacles for the team to keep on moving forward together.


John worked for me as the Online Marketing Director of our skin care line. He came onto the project with a lot of confidence and experience after years of working in the field. He inherited a few problems to tackle and went at it with determination and tenacity, never giving up and always looking for creative solutions when he was faced with one obstacle after another. John is hardworking and cares about his co-workers. Even when he was overwhelmed by his own workload, he is always cheerful and checking up on others to lend support and a helping hand where he can. A true asset to any organization, and a real team player.



INNOVA Architects hired John Metselaar to help us grow our presence through its: online websites, social media, brochures, mailers, and to build personal relationships that all together grow our business. John has been a dynamo of enthusiasm and is always full of new and good ideas. He has made a huge positive change in our company in all the areas for which we hired John to work. His prior experience was in product marketing, and while we are a professional service provider, John was able to bring a valuable and new perspective to how we should be marketing professional services, while at the same time quickly learning how we traditionally have marketed professional services. He adapted quickly, learning new methods and always pushed me hard to be bold and take new steps in new directions.

John definitely thinks like a business owner and like a true entrepreneur, always generating new ideas about how to grow the business and how to benefit our company and capitalize on our efforts. But, he understands the balance a CEO must maintain between financial investments into marketing efforts compared to the results it might produce. He is always positive and upbeat and able to adjust to the dynamics of up and down moments in a business. At times due to our own company limitations I felt that I was not able to take full advantage of what John had to offer. But even through that John has been happy to be a part of our company and especially to assist me in building and implementing the strategy to grow.

I enjoy John personally and professionally and know John has a huge amount of value to bring any company in which he is employed. I am so happy I hired John and would do it all over again. It was the right decision for us. Despite that fact, sometimes outside circumstances affect our business performance and alter our direction. That has resulted in our inability to retain John. Therefore we offer our complete endorsement for John to any potential employer who wishes to expand business. John will bring you strategies, ideas, produce written copy, make personal introductions and help to implement the plan through to completion. He will work either in cooperation with the CEO, but if asked is happy to lead the effort independently. I remain happy to be called upon to reiterate in person my sincere endorsement for John.


During my time at Innova, I supported John in executing his Creative Marketing Strategy. Under his leadership, I helped to develop and edit web content, while he created a newly branded website. We worked together to prepare for and execute our presence at industry trade shows and built our client database. John's experience, creativity, and depth of knowledge surrounding marketing, CRM, databases and client relations, along with his positive attitude made him a joy to work with!


John has an innovative mind and is very quick in picking up new ideas from a totally new environment. He is never afraid of making changes.


I had the opportunity to hire John at AstaVita Inc. to lead our efforts with regards to e commerce, branding, marketing and sales for our dietary supplement line. Selecting John was an easy decision for me as John has prior experience working for a dietary supplement company, along with very strong experience and demonstrated skills in building brands, managing and driving on line sales, along with web site development and management. While interviewing candidates to fill our open position it became very evident that John brings a unique combination of skills to the table that typically require the hiring of multiple people to obtain these talents. It was a pleasure working with John as he was all in and committed to what we needed accomplished and he worked tirelessly 24/7 in order to accomplish our goal to have a web site up and operational within 3-4 months. John strengths include a strong executive presence, strategic planning, branding along with earning the trust and respect of our team. I strongly recommend John for any VP or Director level opportunity in e-commerce, marketing and sales.

I have huge professional respect and admiration for John Metselaar. I had the pleasure to work with him at Astavita Inc. in Seattle - Washington - in e-commerce, marketing and sales. He is experienced, intuitive and can work with clients large and small to help lead and expand their global e-commerce strategies. John is a key committed professional and his personable approach is capable of building important long term business relationships. His qualified marketing expertise is immediately obvious and it has been driving successful business to produce outstanding results. I endorse John as leader and director for an e-commerce, marketing and sales projects.

For more complete recommendations please send me a link request 
Comprehensive profile on LinkedIn    More background

I hired John at Publicis because he communicated well and was able to understand the complexities of the changing healthcare dynamics that were crucial to the success of our clients business. I found him to be professional, engaging and responsive during our time working together. He was organized and demonstrated good decision making and leadership.  Kumar S., CEO at White Space Healthcare Marketing (EVP Group Director - Publicis Healthcare Practice) 

John and I worked together for 4 years at PhotoWorks, formerly known as Seattle FilmWorks. The company was heavily dependent on creative execution and marketing analytics, and this was John's domain. John's universe at PhotoWorks included direct-to-consumer marketing and analytics, web design, e-commerce, on-line application design, and design of a retail storefront and kiosk concept. John led the rebranding effort from Seattle FilmWorks to Photoworks. John exudes a positive energy and people like working with him. He's professional, creative, and approachable: he's a good listener, and is able to synthesize what he hears into effective, creative action. I highly recommend that you reach out to John for your company's creative direction needs.  Case K., CFO at Loud Technologies

John is an excellent integrated creative director. He brings unique insights and direct marketing expertise to client relationships including brand strategy, conceptual development and execution. John is a great partner and group leader who leads his team to produce strong results. Behind the calm demeanor lies an experienced and passionate creative leader.  Maurice F. - President

Working with John has always been very easy because he quickly understands the needs of the client and can translate that into a testable solution… His proficiency in combining creative with strategic thinking to achieve the desired results is second to none. He is one of the best Creative Directors we have ever worked with!  Len M., CEO, PMA Direct Marketing

John is simply one of the best Direct Response Marketing designers/creative program development experts around… His strategic view and 6th sense for matching creative to target audience characteristics within the context of marketing objectives is killer. One experienced and extremely capable DM maven. Linden A., Principal, Northwest Direct

John is one of the most versatile Creative Directors I have hired. He is highly innovative and very strong in both design and copy with a mind for marketing. Our Senior Executive group was very impressed with his versatile background and we were fortunate to have him on our team. John contributed much to the growth of Seattle FilmWorks during his five-year tenure and he led the rebranding of our company to PhotoWorks. It is rare to find someone who can be both creative and analytical. John is definitely an influential leader who provided creative expertise and inspiration. He also created and directed a very large team of writers, designers and web producers. John is a solid collaborator who works cooperatively across technical and non-technical teams to achieve the desired goals. He is also a great coach and mentor. I strongly recommend John.  A.B., Vice President of Human Resources and Organizational Development, PhotoWorks (Seattle FilmWorks)

John is that rare Creative Director that has the business savvy to understand and care about results. ROI for his company is his utmost concern, and that sometimes means corralling his design team's ego. But he also knows when to inspire his team to push boundaries. People really enjoy working with/for John and that has been one of the keys to his success.  

Greg S., Marketing Analyst , PhotoWorks

John built an outstanding team of designers that I was lucky to become a part of…I was just beginning my design career and he provided thoughtful, encouraging feedback on my work. He was a strong leader as we worked through a complete website redesign, finishing with a great new site and no problems along the way. I enjoyed working with him and so when he left for another company, I followed a few months later.   

Andrea B., Web Designer, Photoworks

John is a take-charge manager who gives excellent direction to the creative team... Under his supervision I was able to help brand the company more concretely and produce various marketing pieces that helped drive sales.  Ron C., Graphic Designer, Creative Team, TriVita

John is very creative and very current with the latest trends for print and the web… I worked with John's department on many occasions and he was extremely supportive of the marketing department's projects. John was able to increase the Creative Department's productivity by over 500% in 2009. I admired John's ability to manage constantly changing projects and direction from the leadership team; yet completing them on time and on budget.  Kevin B., e-Marketing Manager, TriVita

We had a busy year! Not only record volume, but the largest percentage of growth in a decade. I feel it's important to let you know that I not only appreciate your hard work, but acknowledge that our success has been achieved with your contribution to our efforts!  

Gary C., CEO, Seattle FilmWorks & PhotoWorks

I am gladly referring John as one of the best Chief Integrated Marketing and Brand Strategists that I have worked with over the last 15 years. John is very strategic at extracting the most attractive elements of a company and presenting those elements gracefully and targeted through online, social media and formal business plans. While working together he was assigned what seemed like a simple idea, to develop an integrated marketing group, and brought the entire concept to life complete with websites, professional business portfolios, branding slogans and logos. His development of targeted portfolios, representing our primary targeted business verticals, provided our clients and prospects the depth to understand what we can do for them and the assurance that we were master’s at developing integrated marketing solutions.   Tim W., Director of Data Analytics

John is a pro-active marketing consultant, willing to listen, able to fully analyze a client's marketing needs, provide guidance and work towards the corporate vision in all aspects of branding, signage, logo development, direct and electronic media marketing. John has excellent creativity and professionalism.
J.J., General Manager at Kitsap Tennis & Athletic Center (formerly called Bremerton Tennis and Athletic Club)

John hired me as a photographer on a magazine project. I was impressed with his creativity and his ability to communicate clear expectations. I also appreciated how John allowed me the freedom to present ideas to him and his team. It was a memorable shoot from beginning to end. In a different venue all together, I consulted with John on several other projects where he was definitely an out of the box thinker as he gave me precise advice in editing a particular book, creative ideas on how to present various pamphlets and thoughts on packaging and marketing audio CDS. John is a visionary and communicator and his suggestions all provided the encouragement and direction to take our writing material to a different level. I'll consult with John again because of his wisdom and integrity and out of the box thinking.  

Donna R., Owner, New Day Image Photography


John provided leadership and management of marketing activities and creative services including web, press, branding, brand development, partnerships, events and social media. Plus, driving significant brand awareness, site traffic, and activities that enhanced the brand by leveraging strategic partnerships, targeted communications, service integration, and new business development. Projects for the private and public sectors included; Industrial Warehouses, Manufacturing Plants, Distribution Centers, Aviation Facilities, Government DoD (Design-Build, DBB, IDIQ and Task Order), Retail Stores, Multi-family Housing, Senior Housing, Continued Care Retirement Communities. I enhanced our portfolio by adding Medical Environments for Multiple Healthcare Environments.

Online and Traditional Services

Astavita  I  AstaMed  I  Bedrooms and More  I  TriVita Nutraceuticals  I  Watson Furniture  I  INNOVA Industrial  I  INNOVA  I  INNOVA HOUSING